October 8th – 10th | Scottsdale, AZ
Vertical Track 2025 is the premier event for residential garage door businesses to learn, connect, and grow.
Vertical Track 2025 is the ultimate gathering for residential garage door innovators, entrepreneurs, and business leaders. Over three days, attendees gain hands-on experience, actionable strategies, and exclusive insights to grow their businesses and stay ahead of the competition.
Location: Scottsdale, AZ
Dates: October 8th – 10th, 2025
Who It’s For: Residential repair & replace garage door companies
Keynote Speakers
Brian Gottlieb
Talk: Beyond the Hammer: A Fresh Approach to Leadership, Culture, and High-Performance Teams
Highlights: Business parable, 5 foundational pillars, building thriving companies that transform communities.
Chris Voss
Talk: Negotiation strategies from former FBI lead international kidnapping negotiator.
Highlights: Black Swan Method®, tools for contracts, team leadership, and stakeholder influence.
Tom Howard – Budget Planning Session Host
VP of Customer Experience at ServiceTitan & Owner of Lee’s Air, Plumbing, & Heating
Highlights: Scaling home service businesses, financial leadership, automation, KPI tracking.
Your Event Journey
Budget Planning – Oct 6th & 7th
7am: Breakfast
8am – 4:30pm: Sessions
Monday Night: Private Dinner at Tash, Scottsdale AZ
Mediterranean Restaurants in
Scottsdale AZ - Tash | Talking Stick
Resort
Visuals: Shop tours, Lunch & Learn, Opening Reception, VIP Dinner, Ballroom/Terrace views
Your Event Journey
The Vertical Track Lineup Is HERE — And You Won’t Believe Who’s Coming!
This is THE moment you’ve been waiting for, Garage Door Freedom Members! Vertical Track is back, and this year’s event is next level. We just dropped the full speaker lineup — think industry legends, powerhouse entrepreneurs, and trailblazing minds who are redefining what’s possible in the garage door space.
Rub shoulders with the best in the biz, learn strategies that are working right now, and get ahead of your competition by a mile. Don’t get stuck watching the recap — be the one everyone’s talking about.
You can choose to attend both conferences or just one, and we are offering a $300 discount for booking by September 1.
Unlock your business potential double your discounts with Garage Door Freedom membership.
Vertical Track — Wednesday Daytime
A1 Shop Tours
Get an Inside Look at What’s Next for A1!
Be the first to discover the exciting innovations, updates, and big plans coming out of the A1 Corporate Offices & Academy. From new tools and resources to upcoming initiatives, this session will give you an exclusive glimpse into how A1 is evolving—and how it will empower you to grow
with it. If you’re ready to stay ahead of the curve and make the most of what A1 has to offer, this is a session you won’t want to miss! There will also be live demonstrations inside the Academy.
Lunch & Learn: What It Really Takes to Sell Your Business
Hosted by A1 Growth Leaders Located at Talking Stick Resort
Grab your lunch and join an eye-opening conversation with seasoned industry leaders as they share real-world insights into the process of selling a business. From key considerations to potential pitfalls, you’ll gain a clear understanding of what the journey looks like—and how to prepare for it. Whether you’re thinking about selling soon or just want to understand your options, this session will help you unleash the possibilities and plan with confidence.
➢ Please sign up via the EventMobi App after registration for the event
Vertical Track — Wednesday Evening
Opening Reception
Welcome to Vertical Track 2025!
We’re kicking things off in style with an unforgettable Opening Reception you won’t want to miss! Join us for an evening of connection, energy, and inspiration as we gather the best minds in the industry under one roof. Whether you’re a first-time attendee or a seasoned pro, this is your chance to network, meet the speakers, and set the tone for an incredible few days ahead. Enjoy great food, drinks, music, and powerful conversations as we launch Vertical Track 2025 the right way—together.
Let’s celebrate what’s next. Let’s elevate.
VIP Exclusive Dinner
Location: The Mello Estate
An Unforgettable Night at Tommy Mello’s Estate – VIP Exclusive
Get ready for an evening of next-level networking and luxury at the VIP Dinner, hosted at none other than Tommy Mello’s private estate. This exclusive event is your chance to unwind, connect, and dine alongside top industry leaders, speakers, and fellow VIPs in a stunning, one-of-a-kind setting.
Enjoy gourmet food, curated drinks, and meaningful conversations in an intimate atmosphere that only VIP access can unlock. Whether you’re building partnerships, swapping stories, or just soaking in the experience, this is the night that sets Vertical Track 2025 apart.
This isn’t just dinner—it’s a moment. And you’ve earned your seat at the table.
VT — Thursday Line-Up
Decision Science – Understanding Homeowner Behavior when Selecting a Garage Door
Clopay — Justin Evans, VP of Residential Marketing
Igniting Vision, Driving Impact
Brian Gottlieb — Beyond the Hammer: Building a Business That Thrives
Fueling Success: How Your Health Drives Business Performance
Jacob Beneventi with LMTLSS Fitness
Smart Decisions, Strong Margins
Adrian Brown, CFO & LeeAnn Kennedy, VP of FP&A — A1 Garage Door Service
Celebration GDF: Connection, Growth & What’s Next
Alisa Lindsey, VP of Business Development at GDF
VP Panel: Mastering KPIs, Coaching, and Winning Leadership Habits
Travis Rackley, Mike Bailey & Brian Davenport
Culture of Leadership: It Starts with You
Luke Martin, COO A1 Garage Door Service
Expert Success Stories: Real Journeys, Real Results
Panel GDF Member / Industry Experts
Awards Dinner Celebration
Honoring Excellence & Elevating Success
Vertical Track — Wednesday Evening
Opening Reception
Welcome to Vertical Track 2025!
We’re kicking things off in style with an unforgettable Opening Reception you won’t want to miss! Join us for an evening of connection, energy, and inspiration as we gather the best minds in the industry under one roof. Whether you’re a first-time attendee or a seasoned pro, this is your chance to network, meet the speakers, and set the tone for an incredible few days ahead. Enjoy great food, drinks, music, and powerful conversations as we launch Vertical Track 2025 the right way—together.
Let’s celebrate what’s next. Let’s elevate.
VIP Exclusive Dinner
Location: The Mello Estate
An Unforgettable Night at Tommy Mello’s Estate – VIP Exclusive
Get ready for an evening of next-level networking and luxury at the VIP Dinner, hosted at none other than Tommy Mello’s private estate. This exclusive event is your chance to unwind, connect, and dine alongside top industry leaders, speakers, and fellow VIPs in a stunning, one-of-a-kind setting.
Enjoy gourmet food, curated drinks, and meaningful conversations in an intimate atmosphere that only VIP access can unlock. Whether you’re building partnerships, swapping stories, or just soaking in the experience, this is the night that sets Vertical Track 2025 apart.
This isn’t just dinner—it’s a moment. And you’ve earned your seat at the table.
VT — Friday Line-Up
Negotiation Mastery from the FBI’s Lead Hostage Negotiator
Chris Voss
Books signing & Photo opportunity — VIP Exclusive
Build a Business Worth Selling: Mastering M&A, Green fielding & Scalable Systems
Yang Chang — Chief Growth Officer, A1
Graham Gilbert — Vortex
Industry Leaders Panel: Collaborating to Elevate Our Trade
Line up of expert season leaders
Discover how artificial intelligence is revolutionizing the way homeowners search for garage door companies online.
Chris Yano, co-founder of RYNO Strategic Solutions and Taylor Hulett, RYNO’s resident AI expert and Director of Training & Development, will explore the evolving role of AI in digital marketing. Get actionable strategies you can do yourself to rank higher in ChatGPT and other AI search results.
Crafting Your Story: Building Brand & Culture Through Powerful Storytelling
Jonithan Phillips, Senior Instructor, A1 Academy
Headshot: Professional Photos
All attendees will have the opportunity to take a headshot to take home
Discipline & Coaching the Sales Process: Live Role Play
Brian Burton — Waste No Day
Tom Melendez — Sales Coach
New Technology Introduced
Field Spark expert
Capital Investing in Your Business
Tommy Mello
Vertical Track — Wednesday Evening
Opening Reception
Welcome to Vertical Track 2025!
We’re kicking things off in style with an unforgettable Opening Reception you won’t want to miss! Join us for an evening of connection, energy, and inspiration as we gather the best minds in the industry under one roof. Whether you’re a first-time attendee or a seasoned pro, this is your chance to network, meet the speakers, and set the tone for an incredible few days ahead. Enjoy great food, drinks, music, and powerful conversations as we launch Vertical Track 2025 the right way—together.
Let’s celebrate what’s next. Let’s elevate.
VIP Exclusive Dinner
Location: The Mello Estate
An Unforgettable Night at Tommy Mello’s Estate – VIP Exclusive
Get ready for an evening of next-level networking and luxury at the VIP Dinner, hosted at none other than Tommy Mello’s private estate. This exclusive event is your chance to unwind, connect, and dine alongside top industry leaders, speakers, and fellow VIPs in a stunning, one-of-a-kind setting.
Enjoy gourmet food, curated drinks, and meaningful conversations in an intimate atmosphere that only VIP access can unlock. Whether you’re building partnerships, swapping stories, or just soaking in the experience, this is the night that sets Vertical Track 2025 apart.
This isn’t just dinner—it’s a moment. And you’ve earned your seat at the table.
venue location
Talking Stick Resort
9800 E Indian Bend Rd, Scottsdale, Arizona, USA
Located in the heart of Scottsdale, Talking Stick Resort offers an exceptional blend of desert beauty, refined hospitality, and world-class amenities. Nestled near the Sonoran Desert and with easy access to downtown Scottsdale, it’s the perfect backdrop for an unforgettable Vertical Track experience.
premium amenities:
Keynote Speakers
Vertical Track 2025 brings together garage door business leaders, innovators, and experts for three days of learning, networking, and growth.
Discover the latest trends and strategies shaping the future of the garage door industry from top leaders who know what works.
Connect with business owners, innovators, and decision-makers to build relationships that spark new opportunities.
Gain practical skills through workshops and demos designed to keep you ahead in a fast-changing market.
Learn proven techniques to scale your business and maximize profits from the best minds in the industry.
Meet the pioneers driving Vertical Track 2025, bringing expertise and innovation to elevate your garage door business
Tommy Mello started his garage door company with $50K in debt and built it into a $200M business with over 700 employees across 19 states. A best-selling author, top 0.1% podcast host, Inc Magazine columnist, and keynote speaker, Tommy now shares his hard-earned insights with home service entrepreneurs to help them grow and succeed.
Seats are limited! Join the premier event where industry leaders, innovators, and decision-makers converge to shape the future of garage doors
Unlock Vertical Track 2025
Testimonials
Hear from those who’ve experienced Vertical Track and transformed their businesses.
Have questions about the event? Find answers below or get in touch with our team
Vertical Track 2025 takes place October 6th – 10th in Scottsdale, Arizona, offering industry leaders three days of learning, networking, and exclusive experiences.
This life changing event will allow you to reimagine your business in ways you didn’t even know possible, explore the deep network of high functioning leaders in the garage door space, and allow yourself to dream bigger!
Chris Voss– Negotiation Mastery from the FBI’s Lead Hostage Negotiator – Step into the high-stakes world of negotiation with Chris Voss, former lead international kidnapping negotiator for the FBI and founder of The Black Swan Group. Drawing from his extensive experience in crisis situations, Chris will share powerful, real-world strategies that transcend traditional negotiation tactics.
Brian Gottlieb- Igniting Vision, Driving Impact – Beyond the Hammer: Building a Business That Thrives Join us for an inspiring keynote with Brian Gottlieb, author of Beyond the Hammer, as he shares powerful insights on transforming your business from reactive problem-solving to proactive, sustainable growth. Drawing from his book’s core principles, Brian will explore how leaders can break free from the “hammer” mindset—constantly putting out fires—and instead, build systems, cultures, and strategies that empower teams to excel and innovate.
VIP Experience includes prime seating inside the event center, exclusive meet and greets with both keynote speakers-Chris Voss & Brian Gottlieb, luxurious dinner at the Mello Estate, special gifts, and so much more!
Register at: https://reg.eventmobi.com/verticaltrack2025
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