Menu
The Premier Event for Home Service Businesses Looking to Scale
The Premier Event for Home Service Businesses Looking to Scale
(If you want to know how Home Service Business owners achieve 2-5x groth or more, while finding more time to enjoy their lives, you're in the right place!)
RE: The Future of Your Business
From:
Tommy Mello
Owner, A1 Garage
Dear Fellow Fire Fighter,
I know how you’re feeling…
Inflation is rising everywhere.
Gas and food prices are higher than ever.
You can’t find trucks. You need people, but NO ONE is applying – and those that do apply, don’t want to work…
Something just doesn’t feel right!
Your days are consumed with “fire fighting.”
You have every right to be worried about the future.
But, I want to let you in on a secret; you don’t have to be…
In fact, savvy home service business owners are going to thrive over the next few years, regardless of the economy! (Hang on, I’ll explain why shortly…)
Home service companies are now fighting two battles at the same time:
- Good employees are hard to find.
- Homeowners are pulling back spending.
If you’ve tried to hire anyone lately, you’re well aware that even below average employees are expecting to be paid top-dollar, (while working less!)
As if that wasn’t enough of a challenge, homeowners are getting cheap. Real cheap. Demanding more, for less, and sending your margins into a downward spiral.
The worst part? It’s you my friend that are getting squeezed in the middle!
Before you throw in the towel, read on…
I started with good intentions, but after my 8th year in a truck I knew things had to change.
I struggled for years, until I met a few key mentors that changed my life forever.
Because of what these mentors shared, I turned my business around… and this is exactly what I’ll share with you.
It has been said that, “When the student is ready, the teacher appears.” Man, in my case, is that ever right. At each step in my journey, the right teacher has come along, at precisely the right time…
These mentors brought me the knowledge I needed to overcome the obstacles in front of me. I learned how to write manuals, build systems and processes, get better control over my finances – all at exactly the right time.
But this didn’t happen by accident…
It happened because I was constantly networking, and searching for…
…the people that could help me reach the next level.
I un-intentionally surrounded myself with a community of experts, wildly successful business owners, and trusted vendor partners – and that made all the difference
And that’s the reason why we’ve grown from 150 employees during COVID to over 500+ now!
What is VerticalTrack? Simply the most trusted gathering of leading Home Service entrepreneurs sharing trade secrets, and tools to help you achieve even your most outrageous goals.
October 2022 marks our 3rd VerticalTrack, each one building upon the success of the last, and promising to be a life-changing experience.
At VerticalTrack we will show you the exact steps:
Here is exactly what you’ll learn each day…
Wednesday, October 12th
On Day 1 of VerticalTrack you can get an exclusive, inside look at the entire A1 Garage Operation…
The A1 Garage Corporate Office, Warehouse and Training Center – Which you can gain exclusive, insider access to on Day 1 of Vertical Track!
You’ll join a small group, of other like-minded business owners, be given a personal tour guide, and be shown “behind the scenes” of the A1 Garage Office, Call Center, Dispatch Center, Warehouse, and Training Center… You might even get to play a round of “Big Buck Hunter” in the employee lounge!
Your tour guides will be members of A1 Garage’s Senior Leadership team, and you can grill them with all of your burning questions throughout the tour.
VIP Ticket Holders are given an exclusive private tour, by Tommy Mello himself!
Shop Tours
Thursday, October 13th
President and CEO of Goettl Air Conditioning
Founder Genius Network
Founder 1SEO
Founder & Chief Strategist CONQUER
Founder CVC Success Group
A1 Garage Corporate Training Director
A1 Garage Sales Training Manager
Business Coach
Flywheel
CEO
Power Selling Pros
President Peterman Brothers
Ken Goodrich is the President and CEO of Goettl Air Conditioning, and a renowned expert in the field of negotiations, mergers, and operations development. With over three decades of experience in HVAC, plumbing, and contracting business acquisitions and development, Ken’s specialty is in building up businesses by forming growth-oriented teams with excellent leaders and the right priorities. Throughout his career, he has established and sold eight successful companies. He is also a bestselling author, and a member of various local and national trade organizations.
Ken
Goodrich
Joe
Polish
Joe Polish created one of the most elite business networking groups in the world for Industry Transformers. His foundation, Genius Recovery, helps people with addiction recovery. His two groups, Genius Network, and 100k are the most sought after Connection Networks in the world that are tailored to building a better Entrepreneur. Joe’s mission around recovery is to help change the global conversation around addiction to be viewed with compassion instead of judgment.
Lance Bachmann is the Digital Lion. As an Influencer, Entrepreneur, and Public Speaker, Lance has a history of helping companies propel their own growth with tangible results.
He founded his own award-winning digital marketing agency that specializes in helping those in the pool industry and other local businesses amplify their voice and project their company vision.
Lance outworked the competition and was appropriately named as the youngest Vice President in the history of AT&T, where he received the prestigious Eagle Award for his leadership. His success fueled his career and was instrumental as he later helped Yellowpages.com grow to become an industry leader.
Lance has been a Contributing Speaker, Keynote Speaker, and Expert Interviewer at events for Facebook, Google, the US Search Awards, JD Power, Pubcon, Neocon, Ungagged, International Roofing Expo, WIN THE STORM, and the Service World Expo in Las Vegas, NV.
Through his expertise and philanthropy, he has been a major influence in the local Philadelphia community. Lance believes in innovating, rather than playing it safe; to staying nimble in an ever-changing digital landscape.
Lance
Bachmann
Brandon
Vaughn
For decades, Brandon Vaughn witnessed his own father’s drive and dedication owning/operating a small service-based business. For 33 years, his father ran his small business as a single employee. In 2011, his father was diagnosed with a serious illness that prevented him from performing the physical tasks required to keep his operations running. Brandon purchased the business with a promise to keep it running in order to support his parents. In under 6 seasons, Brandon grew the business from zero to over 70 employees, increasing revenues from $8k/mo to over $450k/mo. In 2017, he was awarded the S.B.A Small Business.
Jerry E. Isenhour serves as the lead coach for CVC Success Group and the lead consultant for Chimney & Venting Consultants. Both are divisions of CVC Coaching Inc. which he founded in 2010.
Jerry
Isenhour
Chad
Peterman
Chad Peterman is the President and CEO of Peterman Brothers. Under the leadership of Chad and his brother Tyler, Peterman has grown to a company of over 550 team members across 6 locations serving the residential HVAC, plumbing and electrical needs of customers in central Indiana. Peterman Brothers has earned a position on the Indy Star’s Top Workplaces List five consecutive times, the Indianapolis Business Journal’s Fast 25 in 2019, 2020, 2021 and 2022, Plumbing & Mechanical Magazine’s Residential Contractor of the Year in 2019 and the Inc 5000 list in 2019, 2020, 202 and 2022. In 2021, they were also awarded the Dealer of the Year by Bryant Heating and Cooling Systems as the top Bryant dealer in the United States. Chad also founded the Peterman Top Tech Academy in 2020, to train the next generation of residential HVAC and plumbing technicians.
In 2022, Chad was named Top 40 Under 40 by ACHR News and has had the honor of sharing the stage with the likes of Cordia Harrington, Steve Forbes, Alan Mullaly, Ken Fisher and Dan Kennedy when it comes to sharing his message about how growing your people will ultimately grow your company. Chad has also authored two books, his most recent being “Can’t Stop the Growth: How to Build a Culture That Takes Care of Your Customers.” He also hosts the podcast “You Can’t Stop the Growth.”
Friday, October 14th
Founder and CEO Ethical Influence Global
VP Customer Experience at ServiceTitan
Head of Contractor Advisory Services at ServiceTitan
The Business
Makeover Expert
Founder Human Communications Institute
Founder,
7-Power Contractor
President,
Check A Pro
Through speaking, coaching, training and consulting, Keith serves leaders to transform their identity to influence the culture and performance of their businesses. In the past 8 years he’s spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. Keith has spent over 7,000 hours in front of audiences mastering the art and science of facilitation and engagement, and the remaining time obsessing over how to be better. As a coach, trainer and consultant, over 600 businesses and hundreds of leaders have given him the privilege of being their guide as they transformed their own leadership identity and led unprecedented growth for their teams.
Keith
Mercurio
Ellen
Rohr
Ellen Rohr The Plumber’s Wife President of ZOOM DRAIN Franchise, LLC. Ellen nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month, there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable. Now, she is an owner and President of ZOOM DRAIN Franchise, LLC. a new franchise concept with 20 locations across the country. Ellen is the author of four un-fussy business books: Where Did the Money Go? How Much Should I Charge? The Bare Bones Biz Plan and The Weekend Biz Plan. She also hosts a regular podcast –Behind the Wall– for PHCPPros.com and Unclogged – a Zoom Drain Podcast.
As founder of the Human Communications Institute, a leader in the personal and professional development industry, Michael has impacted hundreds of thousands of people across the world with his programs, book, audios, videos and seminars. Michael has an unmatched natural-born talent to understand the psychology of individuals, which he will pass on to you.
Michael
Bernoff
AL
Levi
Al Levi, “The 7-Power Contractor,” is a success story like no other. After retiring from his family contracting business at age 48, Al began sharing his 7-Power system with other contractors throughout the U.S., Canada and Australia so they could learn to run their businesses with less stress and more success. His work has positively impacted numerous contractors across a variety of industries. His focus now is on making his programs available online through The 7-Power Contractor Signature Operating Manuals System and Signature Staffing System, and via his book The 7-Power Contractor.
Additional training for Technicians and CSR’S
Included with Platinum VIP or Gold Tickets
Full Day – Friday 8:30-4:30
Lunch Provided
This special full-day session is held off-site, in the A1 Training Center. There are separate sessions for Technicians, CSRs / Dispatchers. A general admission (or higher) ticket is required for entry. This training runs concurrently with the Friday sessions. However, the ticketholder may attend the shop tours, Thursday sessions and meals.
Here are just some of their stories….
Another Incredible Resource…
(Adjacent to Conference Rooms)
vendor show
The Vertical Track vendor show will introduce you to a variety of vendors that provide services to enhance your business. Many of these vendors are ones that we’ve personally used and can recommend.
Meet vendors who can assist with Software, Vehicles, Financing, Marketing and more!
The Venue
Your VerticalTrack Experience Awaits…
Ideally located, this Four Diamond Awarded hotel neighbors 36 holes of Troon Golf and the Phoenix Premium Outlets. Twice voted the Best Casino in the Valley, this hot spot features stunning views of both the desert and city skyline.
USE CODE SAVE750 AT CHECKOUT!
I guarantee you’ll walk away with the tools and knowledge that you can use to add MORE customers MORE sales… and MORE profit this year.
If after the 3 days, you feel you haven’t received even one “money breakthrough” that could potentially change your business practically overnight…Then I’ll refund your Ticket investment, every penny.
If you’re not happy, then I’m not happy, and I’ll do whatever it takes to make it right.
Now, the likelihood of this happening is VERY low.
But the reason why I can have such a strong guarantee is because I KNOW when you’re in the room at VerticalTrack…
You can’t help but be hit by one knowledge bomb after another… All containing real ACTIONABLE advice you can apply and experience a business transformation you’ve been looking for…
5040 Wild Horse Pass Blvd,
Chandler, AZ 85226
Ken Goodrich is the President and CEO of Goettl Air Conditioning, and a renowned expert in the field of negotiations, mergers, and operations development. With over three decades of experience in HVAC, plumbing, and contracting business acquisitions and development, Ken’s specialty is in building up businesses by forming growth-oriented teams with excellent leaders and the right priorities. Throughout his career, he has established and sold eight successful companies. He is also a bestselling author, and a member of various local and national trade organizations.
Ken
Goodrich
Joe Polish created one of the most elite business networking groups in the world for Industry Transformers. His foundation, Genius Recovery, helps people with addiction recovery. His two groups, Genius Network, and 100k are the most sought after Connection Networks in the world that are tailored to building a better Entrepreneur. Joe’s mission around recovery is to help change the global conversation around addiction to be viewed with compassion instead of judgment.
Joe
Polish
Lance Bachmann is the Digital Lion. As an Influencer, Entrepreneur, and Public Speaker, Lance has a history of helping companies propel their own growth with tangible results.
He founded his own award-winning digital marketing agency that specializes in helping those in the pool industry and other local businesses amplify their voice and project their company vision.
Lance outworked the competition and was appropriately named as the youngest Vice President in the history of AT&T, where he received the prestigious Eagle Award for his leadership. His success fueled his career and was instrumental as he later helped Yellowpages.com grow to become an industry leader.
Lance has been a Contributing Speaker, Keynote Speaker, and Expert Interviewer at events for Facebook, Google, the US Search Awards, JD Power, Pubcon, Neocon, Ungagged, International Roofing Expo, WIN THE STORM, and the Service World Expo in Las Vegas, NV.
Through his expertise and philanthropy, he has been a major influence in the local Philadelphia community. Lance believes in innovating, rather than playing it safe; to staying nimble in an ever-changing digital landscape.
Lance
Bachmann
For decades, Brandon Vaughn witnessed his own father’s drive and dedication owning/operating a small service-based business. For 33 years, his father ran his small business as a single employee. In 2011, his father was diagnosed with a serious illness that prevented him from performing the physical tasks required to keep his operations running. Brandon purchased the business with a promise to keep it running in order to support his parents. In under 6 seasons, Brandon grew the business from zero to over 70 employees, increasing revenues from $8k/mo to over $450k/mo. In 2017, he was awarded the S.B.A Small Business.
Brandon
Vaughn
Jerry E. Isenhour serves as the lead coach for CVC Success Group and the lead consultant for Chimney & Venting Consultants. Both are divisions of CVC Coaching Inc. which he founded in 2010.
Jerry
Isenhour
Chad Peterman is the President and CEO of Peterman Brothers. Under the leadership of Chad and his brother Tyler, Peterman has grown to a company of over 550 team members across 6 locations serving the residential HVAC, plumbing and electrical needs of customers in central Indiana. Peterman Brothers has earned a position on the Indy Star’s Top Workplaces List five consecutive times, the Indianapolis Business Journal’s Fast 25 in 2019, 2020, 2021 and 2022, Plumbing & Mechanical Magazine’s Residential Contractor of the Year in 2019 and the Inc 5000 list in 2019, 2020, 202 and 2022. In 2021, they were also awarded the Dealer of the Year by Bryant Heating and Cooling Systems as the top Bryant dealer in the United States. Chad also founded the Peterman Top Tech Academy in 2020, to train the next generation of residential HVAC and plumbing technicians.
In 2022, Chad was named Top 40 Under 40 by ACHR News and has had the honor of sharing the stage with the likes of Cordia Harrington, Steve Forbes, Alan Mullaly, Ken Fisher and Dan Kennedy when it comes to sharing his message about how growing your people will ultimately grow your company. Chad has also authored two books, his most recent being “Can’t Stop the Growth: How to Build a Culture That Takes Care of Your Customers.” He also hosts the podcast “You Can’t Stop the Growth.”
Chad
Peterman
Through speaking, coaching, training and consulting, Keith serves leaders to transform their identity to influence the culture and performance of their businesses. In the past 8 years he’s spoken to nearly 20,000 people on the topics of leadership, influence, sales, and personal development. Keith has spent over 7,000 hours in front of audiences mastering the art and science of facilitation and engagement, and the remaining time obsessing over how to be better. As a coach, trainer and consultant, over 600 businesses and hundreds of leaders have given him the privilege of being their guide as they transformed their own leadership identity and led unprecedented growth for their teams.
Keith
Mercurio
Ellen Rohr The Plumber’s Wife President of ZOOM DRAIN Franchise, LLC. Ellen nearly sank her husband’s plumbing company. It seemed like lots of money was moving through the company, but at the end of the month, there was never any money left. With the help of great mentors, Ellen figured out how to fix and grow successful businesses. She teaches business planning and financial literacy, helping contractors make business simpler and more profitable. Now, she is an owner and President of ZOOM DRAIN Franchise, LLC. a new franchise concept with 20 locations across the country. Ellen is the author of four un-fussy business books: Where Did the Money Go? How Much Should I Charge? The Bare Bones Biz Plan and The Weekend Biz Plan. She also hosts a regular podcast –Behind the Wall– for PHCPPros.com and Unclogged – a Zoom Drain Podcast.
Ellen
Rohr
As founder of the Human Communications Institute, a leader in the personal and professional development industry, Michael has impacted hundreds of thousands of people across the world with his programs, book, audios, videos and seminars. Michael has an unmatched natural-born talent to understand the psychology of individuals, which he will pass on to you.
Michael
Bernoff
Al Levi, “The 7-Power Contractor,” is a success story like no other. After retiring from his family contracting business at age 48, Al began sharing his 7-Power system with other contractors throughout the U.S., Canada and Australia so they could learn to run their businesses with less stress and more success. His work has positively impacted numerous contractors across a variety of industries. His focus now is on making his programs available online through The 7-Power Contractor Signature Operating Manuals System and Signature Staffing System, and via his book The 7-Power Contractor.
Al
Levi
